Usually we shy away from posting videos of people doing stupid things, but this attempt to eat the Ghost Chili (or Bhut Jolokia), which has been confirmed as the hottest chili in the world, was just too good to pass up. For a whopping $100, the poor soul in the video subjects himself to the type of suffering typically reserved for the host of Man vs. Food, while his "friends" stand by and laugh.

Of particular note is the way the clearly distraught gent continues to carefully place the cap back on his container of milk every time he's done taking yet another pained sip. We're not sure what he actually did with the money, but from the look of misery on his face, we're pretty sure it couldn't possibly be worth what he had to go through to get it.