Throwback Advertising: Billy Dee Williams for Colt 45
Capitalizing on the mass-appeal of anything Billy Dee Williams laid his hands on, Colt 45 offered up the ultimate in celebrity endorsements. Not only was this beverage "Billy Dee Williams approved," it was a vital part of ensuring yourself a good time. After all, he never claimed you'd have a better time with Colt 45 than without it, but, "Why take chances?"
It's too bad they don't make 'em like they used to.